“With few exceptions, they’ve never shipped a good product in its first version. But they never give up and eventually get it right.” – Vern Raburn, former president of Microsoft’s Consumer Products Division.
A good plan, violently executed now, is better than a perfect plan next week. – General George S. Patton
Lesson 1.
If you have a product – no need to make it perfect.
There is more – no need to make it even good.
Remember: “With few exceptions, they’ve never shipped a good product in its first version.”
It’s totally fine to ship a bad product.
Lesson 2
If you have a good product don’t hesitate even a second. Lunch it right away.
Remember: “A good plan, violently executed now, is better than a perfect plan next week.”
Lesson 3
After the first lunch – keep improving it. Don’t give up. Never give up.
Remember: “But they never give up and eventually get it right.”
Anyway it’s a Bill Gates and general Patton way. If it did work for them why it would not work for you?
Well, “never to quit” is quite a controversial idea… As well as “ship something not good”.
Let’s say there is no consensus about that. I guess Steve Jobs and Seth Godin would not agree with some of the tips. So I would say maybe it would work for you, maybe not…
But if you are up to it – keep it simple and small at the beginning – keep it micro. And if it would work on micro level – expand next step a bit;)